Sleep Baby Safely

On average, a healthy baby dies every month while sleeping unsafely, making it the leading cause of preventable death for children in Pasco County. In September 2023, JWB and our partners launched Sleep Baby Safely, a campaign driven by local data featuring consistent messaging, coordinated materials, and educational training. The goal is to prevent and eliminate infant sleep-related suffocation deaths.

The message is being spread that these deaths are caused by suffocation, not SIDS, due to babies sleeping unsafely – and it’s 100% preventable. Since launching Sleep Baby Safely, infant sleep-related deaths have been reduced, on average, by 50%!

Where a baby sleeps at night and during naptime matters. Soft surfaces like adult beds, couches, futons, recliners, and air mattresses pose suffocation risks, as do any loose items in a baby’s crib. Learn what’s best to #SleepBabySafely at SleepBabySafely.com 

Together, we can share these three life-saving tips to protect babies from suffocation – every night and every nap:

• Practice Safe Sleep ABCs: Alone, Back, Crib
• Share a Room, Not a Bed
• Stay Alert While Feeding Baby

OTHER WAYS TO HELP:

• Spreading and telling safe sleep recommendations cannot be overstated!
• Share on your social media using #SleepBabySafely and #SafeSleepSaturdays: https://www.sleepbabysafely.com/toolkit/
• Learn life-saving facts and tips at: SleepBabySafely.com